Steady tourism growth reported in Flint & Genesee



GENESEE COUNTY —Hotel revenue in Flint & Genesee saw increases in September and year to date, pointing to a strong tourism industry in the county, according to a press release from the Flint & Genesee Chamber of Commerce, which includes the Flint & Genesee Convention & Visitors Bureau (CVB)

Smith Travel Research (STR) reported that hotel revenue was up 6.3 percent in September, and up 2.7 percent year over year.

Some of the 2014 events resulting in big numbers of booked room nights included the Michigan VFW’s annual Department Joint Testimonial event in the spring and its summer state convention, both at Holiday Inn Gateway Centre in Flint. That event accounted for about 600 room nights, said CVB Director Cheryl DeFrain.

The Cannabis Cup at Auto City Speedway in July and the Hero Roundtable at The Whiting in September also drew large numbers of out-of-town guests. All these events are expected to return in 2015.

Following national trends, sports tournaments continue to draw huge numbers of people to Flint & Genesee, as well, DeFrain said. This region hosted large tournaments this year in tennis, softball, baseball, hockey, football and soccer.

DeFrain also credits joint marketing efforts with Pure Michigan, the state tourism agency, and its summer “Warm Weather Campaign” for the increase in tourism and hotel revenue.

Pure Michigan reported a clickthrough rate from its website to the Flint & Genesee CVB website was up more than 700 percent.

The CVB supports Flint & Genesee for all tourism needs including lodging, motor coach tours, conventions, sport activities, reunions, weddings, car shows and clubs and individual tourism. For more information, contact the Flint & Genesee CVB at (810) 600-1404 or cdefrain@flintandgenesee.org. — Rhonda Sanders


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