The Power of memories

Scrapbooking store brings long-lost relatives together



The store has two die cut centers, giving customers the ability to customize their scrapbooking projects

The store has two die cut centers, giving customers the ability to customize their scrapbooking projects

FLINT TWP. — While most agree that scrapbooking brings families closer through the sharing of photographs and memories, Nancy Videla says scrapbooking brings families together, literally. If it was not for her business, Capture-A-Memory, she might never have met a longlost cousin.

Videla opened Capture-A-Memory, located at 5154 MIller Rd., in 1999 and a few years later, hired Karen McDonald as the manager.

“She came in one day and I thought oh my gosh, this lady can articulate all the things I was thinking,” Videla said. “I just loved her to death. She was here for six months and one day, we went to Houston to do buying. We were at dinner, and I was talking about my hips and I said I get it from my Wallace family. Karen started asking me if I knew different people, and then said I’m Karen Wallace, your cousin. Scrapbooking literally brings families together. I’m still awed every time we tell this story.” Wallace was McDonald’s maiden name.

Capture-A-Memory offers more than 5,000 unique papers.

Capture-A-Memory offers more than 5,000 unique papers.

“Nancy didn’t know about me, but I knew about her,” McDonald said. “Our parents hung out together like best friends, but were relatives.”

“Karen’s mom and dad were close to my mom and dad,” Videla said. “After Karen’s dad died, my parents moved to Ohio. I ended up moving back to Michigan.”

Since finding out their familial ties, McDonald was worked for Videla at the store, currently serving as co-manager with Cindy Vohwinkle. Videla, who is an absent owner of the store, travels between Michigan, Florida and North Carolina with her husband, who is a physician. Along with McDonald and Vohwinkle, employees are design consultants Joyce Johnson and Maria Jerigan, design consultant/technical instructor Madi Melton and handyman Mark Simms.

When Videla first started

Capture-A-Memory, it was in the same location but in one room in the downstairs portion. Now, Capture-A-Memory is a twostory facility that caters to the scrapbooking enthusiast. One feature of the store that sets it apart from other arts and crafts stores in the area is the vast array of die cuts offered. When she first opened the store, Videla spent approximately $200,000 in purchasing the dies to “compete with the other stores.” Now, Capture-A-Memory offers two die cut centers, one downstairs and one upstairs that is in the process of being revamped.

For the die cuts, Videla said the store simply asks customers to buy their paper, and then customers are able to do the die cutting for free. If customers bring their own paper, the cost for doing the die cuts is $.25 per sheet of paper and customers can do “as many cuts on the sheet for $.25 a sheet,” Videla said.

With the die cuts, the store also offers 13 different fonts and a variety of Mickey Mouse dies and items. Capture-A-Memory also has moveable and interactive dies.

“It’s all customized and people can create anything and not spend a lot of time. The sky’s the limit. It’s great for people who are creative,” Videla said. “We also have all types of papers, embellishments and other items. We order constantly.”

Capture-A-Memory offers a variety of media, including paint, glitter and glitter mist for customization. In the downstairs portion of the store, customers will find a large assortment of paper and materials organized by theme, including military, dog, food, heritage, vacation/travel, baby, wedding, school, sports, band, circus and birthday. Capture-A-Memory also sells Harry Potter items, and will soon by selling Twilight items. “You name it, we have it,” Videla said.

Customers also can choose from all colors of Bazzill and Prism cardstock, along with customized paper for area districts, including Carman- Ainsworth, Swartz Creek, Davison, Flushing, Powers Catholic, Durand, Grand Blanc, Michigan State University and the University of Michigan. “We also have Pistons and Red Wings,” she said.

Upstairs, customers will find an array of embellishments, along with dies and stamps from Tim Holtz. While Capture-A-Memory offers the traditional manual die cutting machines, Videla is excited about a product that she believes will revolutionize the scrapbooking industry: the Silhouette SD, an electronic die cutting machine.

The Silhouette SD is used with a computer, allowing scrapbookers to make super-detailed cutting.

“This is the wave of the future. If you’re a scrapbooker, teacher or card maker, this is for you,” Videla said. “This competes with the Cricut. You don’t have to buy cartridges with the Silhouette and store them. You download an image and use it forever. It’s amazing.”

Capture-A-Memory sells the machine for $299 to regular customers and $249 for members. Videla said one of her goals is to become the biggest Silhouette dealer.

Capture-A-Memory also offers memberships. For $14, individuals get a six month membership which entitles them to a wide range of benefits and perks. Members receive 10 percent off of everything, and 40 percent off of albums, idea books and magazines, using a current coupon from one of the “Big Box” stores. Members also receive one free Friday night crop and free daily cropping. Other benefits include a 25 percent discount on one non-sale item each month, a 25 percent discount on one, non-sale item during the member’s birthday month and free Saturday Make’n-Takes.

The store also offers crops for every day of the week. Crop hours and prices vary by the day and time, and reservations are required for the Friday night crops. Capture-AMemory also offers private crops on Saturday nights. For details on the crop hours and prices, call the store.

For this weekend, Capture-AMemory will hold its annual ‘It’s New to You Sale’ all day. The sale features hardly-used scrapbooking supplies at garage sale prices.

Capture-A-Memory is open 10 a.m.- 7 p.m. Monday-Friday, 10 a.m.-5 p.m. Saturday and noon-4 p.m. Sunday. Since Videla is not regularly at the store, customers can ask for McDonald or Vohwinkle. For more information, call the store at 810- 733-0716, visit www.capture-a-memory.com or e-mail captureamemory@hotmail.com. The store also has a Facebook page, www.facebook.com/captureamemory.


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