The VIEW from here

Time for special interests to back off


Gary Gould — Managing Editor

Gary Gould — Managing Editor

I read an article this week which really riled me up. I know there are plenty of other things in this world to be riled about, but this particular story really aggravated me because it deals with something I have seen going on for years and, frankly, I’m sick of it.

The article talked about a recent Taco Bell commercial which touts the fast food restaurant’s variety 12-pack of tacos, with a voiceover saying bringing a vegetable tray to a Superbowl party is “like punting on fourth and one.”

It goes on to suggest people secretly hate guests who bring vegetables to parties. Hey, I’ve been that guy who brought the veggie tray, as recently as this past Christmas when on my way to a party my cheese and salsa dip spilled in the backseat and I needed a last minute replacement. But to a Superbowl party? Man, I think I’d go home and hide my head in shame.

I’ve seen the ad. I thought it was comical. Definitely humorous when it is in reference to Superbowl, you know, football — a testosterone-laced, meateaters kind of sport.

Apparently The Center for Science in the Public Interest, a health advocacy group, does not agree. They urged people (vegetarians and vegans) to “Tweet” complaints about the ad to Taco Bell — because today all disagreements are settled by cyber-bullying on the Internet.

The ploy by the science guys worked. Taco Bell caved and pulled the ads.

The whole thing left a taste worse than cauliflower in my mouth. What is wrong with meat-eaters giving a little ribbing to veggie lovers? It’s the Superbowl, for crying out loud, it’s supposed to be fun. Why do we non-vegetarians have to put up with vegetarians in our face constantly telling us how bad eating meat is and how cruel farms are to animals? But run one Taco Bell ad poking fun at a veggie tray brought to a

Superbowl party and there’s an uproar?

I wish Taco Bell would have stuck by its guns and kept running the ad. For once I want to see one company, one organization, one person say what they want to say without bowing down to special interests for fear of retaliation. Granted, hate-talk, racism and comments that are hurtful or mean-spirited should be the exception to this — but an ad poking a little fun at someone bringing a vegetable tray to a Superbowl party is hardly spewing hatred.

There’s an old saying about choosing your battles wisely. Not everything needs to be a battle. People with different ideas should be able to co-exist without taking every little comment or joke personally.

What I really want to see is for special interests to quit telling the rest of us what to do, what to think, what to feel and especially what to eat. People need to stop expecting the general populace to believe in what they believe, think what they think and act the way they act.

I think after this I might go buy a pack of tacos now for Superbowl — hold the lettuce — add extra meat.

ggould@mihomepaper.com


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