Customers now expect more than superior capability from their trucks. They demand more technology to get the job done quicker and easier.

Here are the top five class-exclusive technologies that customers are choosing, never before available on Super Duty until now:

1. Adaptive Steering – Technology makes
backing a trailer into a parking area or
navigating tight, low-speed maneuvers
easier – reducing steering effort required
by up to one-third
2. Trailer Reverse Guidance – Feature enables
drivers using their truck for towing to view
trailers on Ford SYNC screen and monitor
trailer status on the road
3. Adaptive cruise control with collision
mitigation: Using the engine brake to
smartly assist customers towing heavy
trailers, system helps avoid accidents –
boosting driver confidence
4. BLIS with cross-traffic alert and trailer tow:
Technology helps increase driver awareness
of obstacles and traffic, especially in tight
spaces and parking lots – leading to
greater driver confidence



5. Lane-keeping alert: Technology uses a camera mounted between windshield and rearview mirror to detect unintentional drifting of
the truck outside the intended driving lane

Demand is especially strong for Crew Cab, 4×4 and 6.7-liter Power Stroke V8 diesel equipped Lariat, King Ranch, and Platinum trucks, which accounted for 71 percent of Super Duty retail sales.

Tradespeople, entrepreneurs and fleets across America value Ford trucks equipped with high levels of technology – driving total sales of 2017 F-Series Super Duty up 24 percent last month over November 2015, a retail sales jump 33 percent.

“Technology innovation is proving to be a differentiator,” said John Rieger, Ford Super Duty consumer marketing manager. “Our 20 class-exclusive, driver-assist technologies help increase productivity and boost driver confidence – especially when serving Super Duty’s primary mission of towing long, heavy trailers.”

The 2017 Ford F-Series Super Duty side-view cameras shift the driver’s on-screen view of the trailer as its angle changes.

The 2017 Ford F-Series Super Duty side-view cameras shift the driver’s on-screen view of the trailer as its angle changes.

With its first major redesign since being introduced in 1999, the all-new 2017 Super Duty takes heavy-duty pickups to the next level in toughness, smartness and capability.

– Content and photos courtesy Ford Motor Company

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