Ford, America’s truck leader, has been named Best Overall Truck Brand for the third year in a row by Kelley Blue Book’s KBB.com.
Ford has earned the honor seven out of eight times Kelley Blue Book has presented the award. F-150 helped Ford win the award for 2016, as truck shoppers ranked Ford highest among all truck brands.
The 2016 Kelley Blue Book Brand Image Awards are based on the Brand Watch study from Kelley Blue Book Strategic Insights.
Kelly Blue Book had this to day about Ford trucks: “Ford’s F-Series isn’t only the best-selling truck line in America for 39 years running, it’s been the best-selling vehicle altogether for 34 of those years. Ford continues to give truck buyers what they want: best-in-class towing and payload capacity, a cabin filled with lux and tech amenities, performance that can cause an adrenaline rush, and a low starting price. Plus, Ford uses innovation to make it easier to tow, get work done and to give its trucks excellent fuel economy.”
Each year the Kelley Blue Book Strategic Insights team tracks consumers’ perceptions of various automotive brands in its Brand Watch study. The team then leverages the results of that study in compiling the Kelley Blue Book Brand Image Awards, which highlight standout brands in a variety of categories. Based on consumers’ impressions of various vehicle attributes, KBB names winners of Best Overall Brand, Most Trusted Brand, Best Performance Brand and more. This year the ongoing Brand Watch study tapped the sentiments of more than 12,000 in-market new-vehicle shoppers doing their research at KBB.com.
The 2016 Ford F-150 – the toughest, smartest, most capable F-150 ever – introduces segment-first Pro Trailer Backup Assist™. The technology makes it easier for drivers of all skill levels to back a trailer up instinctively by turning a knob left or right to indicate direction – the truck controls its steering and limits vehicle speed.
Ford F-Series Super Duty, America’s best-selling heavy-duty pickup truck, continues its leadership with best-in-class 440 diesel horsepower and 860 lb.-ft. of torque.
Along with the Ford-designed, Ford-built 6.7-liter Power Stroke V8 turbo diesel, Super Duty is available with a powerful 6.2-liter V8 engine that produces best-in-class standard horsepower of 385 along with 405 lb.-ft. of torque.