Two new stores coming to the mall




FLINT TWP. — Maurices, a national women’s clothing retailer and VILLA Join the Movement, an urban athletic shoe and apparel store, are opening at Genesee Valley Center mall this fall.

Both will be located in the JCPenney wing, said Kristen Cassabon, mall marketing manager.

Founded in 1931, Maurices specializes in trendy but affordable styles for young women wearing sizes 1-24.

Whether it’s jeans or jewelry, Maurices will offer everything young women need to fill their closets with the latest trends for school, work, evenings out and evenings in, according to a company press release.

“It’s always an exciting day when we announce a new store opening because we’re bringing more than a new store to a new community,” said Maurices President George Goldfarb, in a press release. “We will fill a niche for young women of any size who are looking for trendy, affordable, versatile fashions, and we’re also bringing along Maurices’ commitment to community.”

Maurices believes in truly becoming part of the community by giving back. Like all 800-plus Maurices stores in more than 45 states, the Genesee Valley store will engage in charitable activities.

“Maurices stores have had clothing and food drives, supported families who’ve lost their homes to tragic fires, and participated in fundraising events,” said Goldfarb. “Each store has the autonomy to get involved with local events and causes where it can have the biggest impact.”

The new 5,361 square-foot GVC store will have local initiatives but also participate in Maurices’ nationwide philanthropic effort such as the American Cancer Society’s Relay for Life for which Maurices is a National Team Partner. This cause is supported through associate team participation in local Relays and through the sale of exclusive items, such as limited edition jewelry and a plush during the holidays.

Joelle Hornbeck has been named store manager and the store will hire 7- 10 associates including assistant managers and full- and part-time sales associates. The beginning of September is its targeted opening date.

The VILLA store at GVC is one of 25 VILLA has announced plans to n Michigan in the next year and a half, creating 250=375 jobs, according to a press release.

The Philadelphia-based company, which started out as Sneaker Villa Inc., targets young, urban, hip customers, many of whom are black or Hispanic. The first Michigan store was scheduled to open June 28 in Detroit at 15510 Grand River Ave.

VILLA sells footwear, apparel, and accessories with an urban flair. It carries premium merchandise including Nike, Jordan, Timberland, Adidas, Puma, Rocawear, LRG, Blac Label, New Era, and more.

Join the Movement (JTM) is VILLA’s campaign to revitalize urban communities by supporting economic empowerment,, , educational opportunities and exposure to multi-cultural experiences, heroes, and other inspirational figures, according to a press release.

VILLA also subscribes to the practice of giving back to the community and making a difference in the world. The store partners with schools, local governments and community groups to improve the community through community service, education initiatives, anti-violence programs and economic investment. An in-store community board relays information about initiatives driven by the patrons and/or store associates.

The stores are set up to be neighborhood hubs where customers can sit down and watch flat screen TVs, learn out about upcoming parties, purchase concert tickets and listen to live DJs on weekends. VILLA is also known for sponsoring major events and for guest appearances by the biggest stars in sports, music, and acting.


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