United Way 2015 Campaign gearing up to help 70,000

GENESEE COUNTY — Officials with the United Way of Genesee County kicked off the 2015 campaign on September 17 with an emphasis on expanding workplace giving throughout the county to help more than 70,000 men, women and children, according to a press release.

United Way is hoping to raise and leverage funds to support 43 programs in Genesee County, said Jamie Gaskin, CEO of the United Way of Genesee County. Last year, the local United Way’s total community impact was $11.6 million in donations, grants and designated gifts.

“The cornerstone of any successful campaign is workplace giving,” Gaskin said. “Our role is to demonstrate to donors and their employers that by investing in the United Way, we can leverage their financial support to help more people.”

That strategy is paying off. The General Motors Foundation, a long-time supporter of United Ways around the country, last year matched new donations. That led to a significant increase in support from GM employees and the foundation in the Genesee County area, with donations topping $730,000 for 2014, up from $570,085 in 2013.

Brian Norman, AT&T representative was also at the event to present a $10,000 corporate gift to help kick-off the start of the campaign.

“Our task this year is to re-engage not only donors and employers but also their communities,” said Tony Burks, chairman of the 2015 campaign. “United Way-supported services are needed in all parts of Genesee County. Be a part of the change…By everyone giving a little, WE can give a lot!”

With that in mind, the United Way is conducting similar campaign kickoffs this fall. One was held on September 22 at the Fenton Community Center in Fenton.

The second one is scheduled for 8:30-9:30 a.m. Thursday, October 8, at Goggins Hall in Flushing.

If you have a questions about how the United Way operates, just ask representatives from the organization or check out the www.unitedwaygenesee.org/

Founded in 1922, United Way of Genesee County currently supports more than 43 programs with direct grants, helping more than 57,000 people in Genesee County. The agency’s investment model is based on Education, Health, Financial Stability and Basic Needs. — R.S.

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