VG’s launches rewards program to save shoppers money



GENESEE COUNTY — VG’s Stores, with 16 locations in Southeast Michigan, announced today the introduction of yes Rewards, a new customer loyalty program that takes saving money on groceries and pharmacy prescriptions to a whole new level.

Yes Rewards offers savings on groceries and pharmacy prescriptions — PLUS the opportunity to earn points on purchases and redeem those points for free grocery items or reduced prices on select items throughout the store.

By selecting products from the list of more than 80 available each month, customers can earn free groceries just by shopping with yes Rewards.

Customers earn 50 points with weeklyaccumulated purchases of

$50, 100 points with

$100 purchased and

150 for all purchases of $150 or more. yes Rewards loyalty program is no cost to the customers.

Alan Hartline, Executive Vice President Merchandising and Marketing for Spartan Stores, said, “yes Rewards is truly the next generation in consumer savings. Unlike other programs, VG’s yes Rewards combines discounts with the opportunity earn free groceries, save money on fuel and medications, and join specialty programs like our Baby, Milk, and Caesar Clubs. Plus, the yes Rewards offers its email members double points when spending $50 or more in one week, plus email notices twice a week with FREE products and discounts. It truly is a saving management system, with in-store kiosks to check points and sign up for yes email, find out about daily and weekly special deals, or be notified about product recalls or upcoming Community Share promotions.”

VG’s launched the yes Rewards programJan.9,witha1million points sweepstake contest, which runs through March 19. Every time customers swipe their yes Rewards card, they are entered to win. There will be more than 800 total sweepstakes winners with prizes valued at more than $5,000 in free groceries.

There will be five 1,000-point winners per week per store, one 10,000- point winner per store, and one 50,000-point grand prize winner. VG’s associates will be on hand in all 16 stores to help customers sign up.

Pharmacy Rewards include: free select diabetic, antibiotic medications and prenatal vitamins, $4/$10 generic medications, earn 25 yes Reward points for filling each qualifying prescription

Fuel Rewards include: 10¢ fuel discount with every $50 purchase at VG’s gas stations in Fenton at 18001 Silver Parkway and in North Fenton at 1390 North Leroy St.

Club Rewards include: Baby Club — $10 gift card when you accumulate $100 is Baby Club purchases; Caesar Club — buy six get the seventh free; and the Milk Club — buy six get the seventh free Jan. 9-Feb. 26.

The card also allows customers to double manufacturer coupons and to earn money for your non-profit with community share.

Additional savings for all cardholders that feature special promotions printed on the customers receipt – thereby eliminating the need to clip coupons.

Long-time VG’s customer Linda Graham from Grand Blanc signed up for VG’s yes Rewards and said, “Our house has a revolving door — two growing kids in sports and dance, demanding jobs with lots of travel time for my husband, and extra teenagers in the basement nearly every weekend. We don’t have time to clip coupons or create menus based on specials. With VG’s emails and in-store yes Rewards promotions, we’re now saving more money on groceries and earning points for free groceries and medications.”

Fenton-based VG’s is a member of the Spartan Stores retail supermarket operations. Spartan Stores owns and operates 96 retail supermarkets throughout Michigan and is a wholesale distributor to more than 350 independent grocery retailers in Michigan, Indiana and Ohio. — G.G.

Leave a Reply

Your email address will not be published. Required fields are marked *