View Brew Fest is Back!

Second annual craft beer festival set for Saturday, Sept. 13

The Locals, a popular Detroit area band, will perform at the View Brew Fest with a mix of well-loved music from the ’70s, ’80s, ’90s and today.

The Locals, a popular Detroit area band, will perform at the View Brew Fest with a mix of well-loved music from the ’70s, ’80s, ’90s and today.

LAPEER — Craft beer lovers mark your calendars and get your taste buds ready.

The second annual View Brew Fest is set for Saturday, Sept. 13 from 3-9 p.m. at Louie’s Sports Tavern in Lapeer. The VIP event kicks off at 6 p.m. Friday, Sept. 12 also at Louie’s.

“Following the success of last year’s first-ever View Brew Fest, we could not wait to get started on planning for our second annual event,” said View Newspaper Publisher Wes Smith. “We would love to see last year’s attendees return and bring a friend or two with them to check out this exciting new community event.”

This year’s fest will include about 99 different Michigan-made brews to sample. Some of the breweries planning to have beers featured include Arcadia, Latitude 42, Griffin Claw, The Hideout, Dragonmead, Kuhnhenn, Schmohz, Jolly Pumpkin and more.

Along with craft beer samples, event attendees can enjoy food prepared by Louie’s and live music by two area bands – The Vintage and The Locals. Both groups are set to perform a mix of well-loved music from the ’70s, ’80s, ’90s and today.

“The Locals tag line is ‘Music Genetically Engineered to Get People Dancing’ and that’s what we’re all about. We like to play songs people know, love and can dance to,” said Stu Sonefeld, who plays drums. “The Locals are super excited to play View Brew Fest because, especially in Michigan, when you put together beer, a tent and live music … it’s going to be a party! (We) are grateful for the opportunity to bring our show to View Brew Fest and help make the night even more memorable.”

This year’s event will once again take place in the parking lot of Louie’s. Parking will be available in the adjacent lot, formerly Lapeer Lanes.

New this year is the event layout. As opposed to vendors under a number of tents, the entire fest, with the exception of registration, will take place under one giant tent, making the flow from one sample table to the next easier.

“As with any first-year event, last year we were able to see what worked and what we wanted to change the next time around,” said Smith. “We have revamped a few things and are eager to have guests see the changes and enjoy another fun-filled fest.”

Another change is a reduction in ticket costs. This year advance tickets are $10 and day-of tickets are $15. An entry ticket includes three beer samples and a souvenir glass.

A portion of the proceeds from View Brew Fest will benefit The Lapeer County Hockey Association again this year. Last year View Newspaper Group was able to present the association with a check for $5,000.

“Our group of dedicated vol- unteers are looking forward to this year’s event,” said Lapeer County Hockey Association President Bill Gibbons. “View Newspaper Group has been such a great partner and we can’t wait to work together again.”

Sponsors this year include McLaren Lapeer Region, CMS Fueling Center, Kapala Heating and Air Conditioning, Jay’s Septic Service, WoJo’s Greenhouse, Got You Covered, Blue Water Printing, and Louie’s Sports Tavern.

The View Brew Fest is open to ages 21 and up only. For more information or to purchase a ticket visit

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