FLINT TWP. – With Valentine’s Day only a few days away and concerns expressed by the townships many restaurants about reassuring diners about water quality, Flint Township officials knew they had to act fast to alleviate fears.
Township Karyn Miller and other township officials sought support from the West Flint Business Association to sponsor a 30-second radio commercial that ran on local radio stations for about ten days, starting Feb. 11.
Since the City of Flint’s water crisis became national news, some doubt spilled over into Flint Township.
“Seeing how our name is Flint Township, it is similar to the City of Flint and there is a lot of confusion,” Miller said. “There is confusion for people who live here, there is confusion for people who visit here and there is confusion for customers who come to our businesses.”
Township Treasurer Marcia Binelli, who handles the township’s water accounts, received several calls from business owners asking for written certification that their business has Flint Township water and is not affected by the Flint water situation, Miller said.
To get the word out quickly, Miller contacted Deb Campbell, WBFA president, who immediately went to her board to get support for the radio announcement.
The message stated: “(We) would like to assure you that Flint Township restaurants, hotels and businesses do not use City of Flint water. Flint Township’s water supply has been and continues to be maintained by the Detroit Water System.
Please continue to support our local Flint Township businesses without concern about water. If you have any questions, please call 810-732-1350. Thank you for your continued patronage of Flint Township businesses.”
Miller said it was difficult condensing everything they wanted to say into a 30-second message. She gave credit for its conception to Binelli and Tracey Tucker, the township’s economic enhancement director.
Miller said they scrambled to get the announcement aired before Valentine’s Day to help township restaurants.
According to the National Retail Federation, which tracks holiday spending patterns, nearly four of every 10 people who celebrate Valentine’s Day do so by dining out.
According to the National Restaurant Association, Valentine’s Day is the second only to Mother’s Day among the top five most popular holidays for dining out.