Wireless store opens in Swartz Creek

Owner Chuck Nelson assists customers Donn and Cindy Peel as the couple purchases a new cellular phone.

Owner Chuck Nelson assists customers Donn and Cindy Peel as the couple purchases a new cellular phone.

SWARTZ CREEK — Swartz Creek Wireless opened its doors for business in Swartz Creek last month, and owner Chuck Nelson looks forward to doing business in the area.

“I like small communities. I like small, hometown environments,” Nelson said. “The community has done well supporting me so far.”

Swartz Creek Wireless is a select retailer for Boost and Virgin Mobile and sells Boost and Virgin Mobile cellular phones. By being a select retailer, it means the new store gets many products before other dealers in the area.

“We always have the newest phones in the area,” Nelson said.

Nelson started the new location with his wife, Jamie Nelson, in early May, and the couple has two other stores in Clio and Owosso. Since they first opened a pager store in Saginaw in 1996, they have always put an emphasis on customer service.

“Customer service is a big deal for us. That’s why we’ve been in business for as long as we have,” Nelson said. “Hopefully word of mouth gets out that I take care of the customers.”

The store features a full line of Android phones ranging from $79.99 to $300, including the new Evo Design 4G that they started carrying on June 7. They also have more basic phones and flips with a Qwerty keypad.

Nelson boasted about the competi- tive wireless rates being offered in his store currently, including a $50 per month unlimited plan by Boost, as well as their $55 per month unlimited plan for smart phones.

“There’s no contract, no obligation. It’s an awesome deal by all means,” he said.

In addition to cellular phones, the store carries car chargers, screen protectors, SD cards and a full line of snap-on phone cases.

“We sell a lot of snap-on cases. People like colors on their phone,” Nelson said.

They also act as a payment center for cellular phone accounts. In the competitive wireless market, Nelson believes he will rise above the competition in Swartz Creek.

“This is a tough business to be in. There is one on every corner,” Nelson said. “To survive, you’ve got to take care of the customers.”

The store is located at 9001 Miller Road in Swartz Creek, with store hours from 10 a.m. to 7 p.m. on Monday through Friday and 10 a.m. to 5 p.m. on Saturday. The store is closed on Sunday.

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